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Most of JUUL's Twitter followers are underage
Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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Are selfies making smoking cool again?
Big Tobacco gets a stream of free advertising from people on Instagram who post “smoking selfies,” images that may help tobacco companies recruit more young
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Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti
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Most JUUL-related Instagram posts appeal to youth culture and lifestyles, study finds
A study published in the journal Tobacco Control found that more than half of Instagram posts about JUUL are youth- and lifestyle-focused.
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Our Team
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Sarah Shank
A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec
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Where we stand: Raising the tobacco age to 21
Truth Initiative supports raising the minimum age of sale for all tobacco products to 21, as part of a strong tobacco control policy program.
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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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Our Team
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Nicole Dueffert
Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative®.
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