Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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Quit smoking and vaping tools

Here's the truth: Quitting nicotine isn't easy, but it can be done with the right support. We know because we’ve helped hundreds of thousands of people stop using commercial tobacco through proven-effective treatments and innovative and interactive tools. So if you or a loved one is ready to quit, there’s no better time than now.

This is Quitting

The youth e-cigarette use public health crisis created an urgent need for resources to help young people quit vaping. We filled that need by developing a first-of-its-kind program called This is Quitting. The free quit-vaping text messaging program is one of the few resources available designed specifically for teens and young adults. Schools, youth-serving organizations and state and local governments have partnered with This is Quitting to customize it for their unique populations.

Go to This is Quitting
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EX®

Since 2008, EX has collaborated with the Mayo Clinic Nicotine Dependence Center. Together, we bring you the best evidence-based quitting approaches and the most established online quit community. It has helped more than 990,000 people develop the skills and confidence to successfully quit. Research has shown that following the EX quit plan quadruples a tobacco user's chance of quitting.

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​​The EX® Program

The EX Program expands on EX to provide an enterprise-level tobacco cessation program designed for employers and health plans. The EX Program has an active social network of thousands of smokers and ex-smokers and delivers proven quit-smoking treatment via interactive quitting tools and video, live chat, text message, email, and quit medication. It also includes personalized, digital coaching and medication support from tobacco treatment specialists at the Mayo Clinic Nicotine Dependence Center and Truth Initiative. Clients receive an online dashboard to track program performance, promotional materials, a dedicated client success manager, and more.

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The latest on quitting

Research-backed and proven-effective resources are critical to fill this need and help people successfully quit smoking or vaping. At Truth Initiative, we research, develop and constantly innovate state-of-the-art resources. Explore our research and resources on quitting tobacco products.

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We are creating a future where commercial tobacco and nicotine addiction are things of the past. This is how we're doing.

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Get the latest facts and analyses on the most important issues in commercial tobacco and substance use.

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