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  1. News Article News Article Research & Resources

    Vaping prevention and quit resources: top tips for parents and educators

    Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

  2. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

  3. Fact Sheet Fact Sheet Research & Resources

    Tobacco use among Hispanic and Latino Americans

    This fact sheet about smoking and Hispanic/Latino Americans outlines patterns of use, industry targeting and health effects.

  4. Research Article Research Article Research & Resources

    Concerns about health and mental health increasingly drive young people to quit vaping

    Young people enrolled in a quit vaping program from Truth Initiative cited health (56.1%) and social influence (15.8%) as their top reasons for quitting vapi

  5. Research Article Research Article Research & Resources
  6. News Article News Article Research & Resources

    How popular are oral nicotine pouches and lozenges?

    In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

  7. Report Report Research & Resources

    “I’m assuming it has a minty taste”: Young smokers’ reactions to ads for new non-menthol cigarettes in California and Massachusetts

    Young adult smokers overwhelmingly felt that ads and packaging for new cigarettes like Camel Crisp, and Kool Blue primed smokers to expect minty- or menthol-

  8. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude

  9. Truth Initiative Urges Swift Action to Prevent Delay in Removing Menthol and Cigar Flavors, Citing Serious Health Implications

    We cannot afford to wait any longer for the menthol and flavored cigar rules to be enacted.

  10. News Article News Article Research & Resources
  11. truth Elevates Gaming Experience With Minecraft Creator Tournament on Twitch

    truth recently organized a charitable gaming tournament that united some of Minecraft's most popular creators and pro players.

  12. News Article News Article Research & Resources

    5 important things to know about the removal of menthol cigarettes and flavored cigars from the market

    Here is what to know about eliminating menthol cigarettes and flavored cigars from the market.