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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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    Conflict of Interest

    Truth Initiative policy

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    Website Policies

    Terms and conditions, privacy policy and DMCA notice

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    3 ways truth is creating the first tobacco-free generation

    When the first national truth® commercial aired in 2000, almost a quarter of young people smoked. Now, with the teen smoking rate at 6 percent, the truth campaign has a new challenge for a new generation: #FinishIt and bring that number down to zero.

    To achieve this goal, the longest-running national tobacco prevention campaign for youth and young adults relies on innovative approaches to engage young people. These strategies have made it a leader among public health campaigns, with a reputation as one of the most successful campaigns in history and an award chest of more than 300 industry honors, including multiple Emmy, Cannes Lions, Effie, Clio and Webby awards.

    The best proof of truth’s success, however, is the slashed smoking rate and the corroborating published research about the campaign’s effects on youth behavior and attitudes. For instance, teens aware of truth are twice as likely to say they do not intend to smoke in the future. Additionally, truth was credited with keeping 450,000 teens from starting to smoke in just the first four years of the campaign.

  4. Truth Initiative Facebook Logo
    Financial Statement Report

    2017 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  5. Truth Initiative Facebook Logo
    Financial Statement Report

    2016 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation And Affiliate (Truth Initiative) (formerly known as America

  6. Truth Initiative Facebook Logo
    Financial Statement Report

    2015 Financial Statements

    We have audited the accompanying consolidated financial statements of American Legacy Foundation and Affiliate (the Foundation) which comprise the consolidat

  7. Truth Initiative Facebook Logo
    Financial Statement Report

    2014 Financial Statements

    We have audited the accompanying consolidated financial statements of American Legacy Foundation and Affiliate (the Foundation) which comprise the consolidat

  8. Silver Award

    2017 Effie Award

    Disease Awareness & Education: Advocacy

    Finishers 2.0

  9. Gold Award

    2017 Effie Award

    Influencers 

    Prevent #CATmageddon

  10. Winner Award

    2017 IAC Award

    Rich Media Unit

    #CATmageddon TrueX unit

  11. Winner Award

    2017 Shorty Social Good Awards

    Environment & Sustainability

    Cigarettes:  The Ultimate Clingy Ex

  12. Winner Award

    2017 PRSA Thoth Awards

    Integrated Communications: Associations/Nonprofit Organizations

    #Catmageddon