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Why American Spirit cigarettes could be especially dangerous
New research shows that cigarette pack design elements and descriptors continue to influence smokers.
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The JUUL/Altria partnership puts nation's public health at greater risk
The FDA must use its full authority to stop the youth e-cigarette epidemic in the U.S.
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truth partners with Epiphone to donate custom guitars to high schools
truth x Epiphone aims to inspire high school students to use music as a powerful force for change against Big Tobacco’s exploitation.
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4 big concerns about selling IQOS heat-not-burn cigarettes in the US
Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.
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3 innovative ways a DC consortium is tackling tobacco use disparities
To address local disparities in tobacco use, a coalition in Washington, D.C., is developing innovative methods for reducing tobacco use.
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Truth Initiative CEO calls for FDA to ban menthol
Truth Initiative® CEO and President Robin Koval called on the U.S.
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5 important things to know about the removal of menthol cigarettes and flavored cigars from the market
Here is what to know about eliminating menthol cigarettes and flavored cigars from the market.
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truth® zombies invade Walgreens to protest sale of tobacco products
A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco
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What’s the harm in hookah? How risk misperceptions relate to rising use
People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.
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Truth Initiative and CVS launch program to help HBCUs and community colleges go tobacco-free
Truth Initiative and the CVS Health Foundation are joining together to support HBCUs and community colleges implement smoke- or tobacco-free campus policies.
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Latest data: Tobacco companies quadruple in-store ad spending
The latest report on Big Tobacco’s marketing reveals where the industry is intensifying its focus: ads in point-of-sale locations like convenience stores, ga
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New research underscores need for FDA take action on misleading packaging
Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands
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