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5 things the tobacco industry didn’t do until it was forced to
Tobacco companies have historically not stopped or attempted to rectify some of their worst offenses until they were forced to by new regulations or a court
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Big Tobacco forced to tell the truth with TV and print ads
Tobacco companies are being forced to run court-ordered TV and newspaper ads about how they manipulated cigarettes and lied to the American people.
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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Public and pharmacists urge Walgreens halt tobacco sales nationwide
Truth Initiative is attending a Walgreens shareholders meeting to deliver a petition and urging the pharmacy chain to go tobacco-free.
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Why are 72% of smokers from lower-income communities?
Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.
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3 lessons from the truth® campaign: How effective branding can save lives
Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.
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How local governments are countering industry efforts to sell cheap tobacco
Tobacco companies spent over $8.6 billion on marketing in retail establishments, also called point-of-sale marketing, in 2014 (the most recent figures availa
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Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law
A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To
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Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free
Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities
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Natural tobacco agreement fails to protect the public from misleading claims and imagery
Truth Initiative and the Campaign for Tobacco-Free Kids today criticized as wholly inadequate an agreement reached between the Food and Drug Administration (
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Mailed tobacco ads rely on price discounts and youth-appealing themes
Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.
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Local flavor policies succeed in reducing availability of flavored tobacco products, new research shows
New research is the first comprehensive review to look at the outcomes of flavor and menthol tobacco restrictions implemented locally.
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