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IQOS in the U.S.
IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.
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4 big concerns about selling IQOS heat-not-burn cigarettes in the US
Many significant concerns exist about IQOS, a new heat-not-burn device created by Philip Morris International.
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6 important things to know about IQOS, the new heated cigarette product
The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki
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After approving IQOS, FDA must fully use its powers to protect youth
The FDA must live up to its promise to monitor the use of IQOS and ensure it gets into the hands of smokers looking to quit cigarettes completely and not fue
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FDA Puts Kids, Public Health at Risk by Allowing Philip Morris to Market IQOS Heated Cigarette as Modified Risk Tobacco Product
Setting a dangerous precedent that puts public health at risk the FDA authorized the marketing of Philip Morris’ IQOS heated cigarette as a “modified risk to
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Twitter marketing on new heated tobacco products transforms into word-of-mouth conversations
Twitter posts about new heated tobacco products like IQOS, Ploom, and Glo doubled in number and shifted from majority commercial tweets to majority organic p
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What would happen if new tobacco products ‘akin to iPhones’ were sold in the U.S.?
The way IQOS is marketed raises concern about the appeal of heat-not-burn tobacco products to youth and young adults.
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4 key factors the FDA must consider during its first e-cigarette review
Reynolds American, Inc. announced Oct.
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What are “heat-not-burn” cigarettes?
A different type of tobacco product may land on American shelves soon if the FDA approves IQOS, a “heat-not-burn” tobacco product from Philip Morris.
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New report shows that Marlboro is one of the most influential brands among teenagers
A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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How the tobacco industry’s new products could be leading to more nicotine addiction
Public health leaders and researchers joined Truth Initiative to discuss the proliferation of new tobacco products that threaten to reverse years of progress
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