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In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

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Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.

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This is Quitting

The first-of-its-kind program to help young people quit vaping, This is Quitting has helped over 700,000 youth and young adults on their journey to quit vaping. Learn more about how it works and the additional resources available for parents of young vapers and for adults who want to quit.

Teens and young adults can join for free by texting DITCHVAPE to 88709

Parents, educators, and other interested parties can download or order printed flyers and palm cards with information about enrolling in the program here.

What is This is Quitting?

This is Quitting is a free and anonymous text messaging program from Truth Initiative designed to help young people quit vaping. The first-of-its-kind quit program incorporates messages from other young people like them who have attempted to, or successfully quit, e-cigarettes. Our messages show the real side of quitting, both the good and the bad, to help young people feel motivated, inspired and supported throughout their quitting process. We also send young people evidence-based tips and strategies to quit and stay quit. This is Quitting is tailored based on age (within 13 to 24 years old) and product usage to give teens and young adults appropriate recommendations about quitting. This is Quitting is only available in the U.S. If you’re outside the U.S. and looking to get help for your quit, we recommend contacting your local government or doctor to find out what resources are available to you.

If you are a young person who wants to quit vaping, sign up now.
*You'll get daily texts full of advice and support from experts and other quitters just like you. Enter your mobile number to get started. By clicking SUBMIT, I agree I'm cool with receiving emails and texts from truth and agree to the Terms & Conditions. Text STOP to opt-out. Expect texts daily. No purchase necessary. Msg & Data Rates May Apply.

How it works

To enroll in This is Quitting, teens and young adults text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message.

Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth® and may continue to use supportive keywords for as long as they like.

Here’s what some young people have to say about the program:

They are cool, they make me feel as if I’m not alone in this journey.  – Anonymous, teen

They make it seem like there is a way out of addiction.  – Chase, teen

It expresses the emotions of quitting from other people.  – domlussier, teen

They’re the one thing rooting for me to quit.  – EG, teen

They’re not super in your face. They serve as a quick “hey don’t do the thing you’re thinking about right now”. - Cole, teen

They encourage me not to JUUL, they offer alternatives when I get a craving. I started going to the gym and working out instead of JUULing. – Scarlett, young adult

They remind me there’s no room to turn back to something harmful. – Meredith, young adult

*Text STOP to opt-out. Expect 4 msgs/mo. No purchase necessary. Msg & Data Rates May Apply.
Father talking to daughter

Resources for parents and adults

Are you a parent of a young person who vapes? Parents can text QUIT to 847-278-9715 to sign up to receive text messages designed specifically for parents of vapers.

If you are an adult looking for support to quit vaping or stop using any commercial tobacco product, our free digital quit smoking platform EX offers comprehensive web and mobile tools. Parents of vapers can also sign up for EX, where they can indicate that they are a parent of a young person who vapes, and access a supportive online community and a full interactive website of information about how nicotine addiction works and different approaches to quit. Register now at BecomeAnEX.org.

Free and low-cost promotional materials are available to spread awareness about This is Quitting within schools and local communities.

Download printed resources to promote This is Quitting

Share This is Quitting with your community

Schools, youth-serving organizations and state and local governments can partner with This is Quitting to customize it for their unique populations. Partners can promote the program through paid licenses to receive customized, co-branded versions and reporting about population uptake and engagement.

We offer licensing, co-branding and reporting under contract. Please reach out to us at [email protected] to receive more information.

Frequently asked questions about This is Quitting

We are creating a future where commercial tobacco and nicotine addiction are things of the past. This is how we're doing.

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