![group of activists](jpg/activists19256.jpg)
The truth works
truth has prevented millions of young people from becoming smokers and helped drive down the youth smoking rate from 23% in 2000 to now just 2.3%. We are also taking on the growing youth e-cigarette use public health crisis and providing our expertise to help combat the opioid crisis, with an emphasis on youth and young adult education and prevention.
See our impact